ОБУЧЕНИЯ

Обучение „Популяризиране на „скрити“ исторически и културни обекти сред младите туристи“

Програма на обучението

Tourism infrastructure and Existing preconditions in the CBC Bulgaria – North Macedonia Region

Particularities/features of the CBC Bulgaria – North Macedonia Region

Uniqueness and potential of the Region to attract the tourist’s interest

Existing tourism trends, good examples and modern marketing practices for better recognizability of the existing less-known sites of cultural and historical significance

Marketing strategy for promotion of “hidden” historical and cultural sites among young tourists – geographical context and trends among young tourists (part 1)

Marketing strategy for promotion of “hidden” historical and cultural sites among young tourists – geographical context and trends among young tourists (part 2)